Concept restaurants as a restaurant type

Abstract

In the 21st century, differences, individuality and identity notion have come to the forefront, and it has affected demand and supply in markets. The restaurants which compete in the monopolistic market should be perceived differently from other enterprises. As a result of these developments, concept restaurants which reflect a stated theme to customers with their menus, services and interiors have emerged in recent years. Concept restaurants create both a new service style and identity in the sector. Although service quality, customer satisfaction and preference factors of restaurants are frequently investigated in the literature, it is seen that the studies on concept restaurants are extremely limited. On the other hand, no study examining concept restaurants among the restaurant types has been found in the literature. The aim of the research is defining the concept restaurants, examining the examples in the world and classifying concept restaurants in terms of themes among restaurant type. In this context, the history of restaurants and their types were examined and examples of concept restaurant in the world were presented. As a result, it is seen that concept restaurants can be classified as a restaurant type. The concept restaurants can also be classified as food and beverage-themed concept restaurants, national and ethnic-themed concept restaurants, place-themed concept restaurants, fairy-tale, series and movie-themed concept restaurants and historical event and phenomenon-themed concept restaurants.