Discovering the magical rewards of embracing green practices in the realm of hospitality, with a focus on luxury hotels in Oman

Abstract

This study aimed to understand guests' perceptions of and satisfaction with green practices in luxury hotels. This study used a quantitative research approach and descriptive research design. A purposive sampling technique was adopted for this study, and data were collected through a survey of 153 participants. 79.7% stated that the purpose of their visits was leisure. Green practices include energy and water savings, eco-friendly services, and the recycling of materials. The study found a positive correlation between guest satisfaction, green products, service offerings, and guest content in green environments. However, no association was found between green prices, promotions, and customer satisfaction. Guests’ perceptions of luxury hotels in Oman that adopted green practices gained a competitive advantage (4.515). Finally, the study found a positive correlation between luxury hotels' green practices and visitor satisfaction, indicating a significant impact of these practices on guest satisfaction.