Turizm ve Otelcilik İşletmeciliği Yüksekokulu: Recent submissions
Now showing items 1-20 of 38
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Transformation of tourism distribution channels: Implications of e-Commerce for Turkish travel agencies
(2007)The purpose of this paper is to analyze the relationship between the perceived transformation of tourism distribution channels and the present promotion and distribution channels within the present working areas of the ... -
External information search behavior of visitors to Turkey
(2007)The purpose of this study is to analyze the influence of information search behavior of travelers from 36 countries to Turkey. The data used in this study were obtained from a larger research project which was carried out ... -
An examination of festival motivation and perceived benefits relationship: Eskişehir international festival
(2009)The objectives of this study are threefold. The first objective is to understand the underlying dimensions of motivation for attending a prominent city festival in Turkey and if motivation will vary with respect to the ... -
Human resources management in small- and medium-sized hotels in Turkey
(2009)Effective human resources management (HRM) is vital for the success of small- and medium-sized hotel enterprises (SMHEs). However, there are no single studies concerning HRM practices of SMHEs in Turkey. The purpose of the ... -
Effective factors in the constitution of leadership styles: A study of Turkish hotel managers
(Anatolia, 2008)The aim of this study is to determine the factors affecting the leadership styles of managers in accommodation establishments. In this context, an empirical study was conducted in order to analyze the effects of organizational, ... -
Ethical approaches and their application in hotel manager's decision making
(2009)This study aims at evaluating the ethical approaches effective for managers working at hotel business when making decisions. Ethics, in the working place, refers to the rules of the workplace that an employee has to comply ... -
Brands image management: Perceptions of European tour operators in single tourism market concept
(2008)Companies in any industry aim at responding to the expectations of different types of consumers. For this purpose, companies are eager to leave their mark on a specific field and set an impact on their products. The single ... -
Measuring the quality of airline services: Evidence from Northern Cyprus
(Cognizant Communication Corporation, 2003)This study set out to examine the service quality and customer satisfaction delivered by the national airline company in Northern Cyprus, using a SERVQUAL scale. For this purpose, the translated instrument was purified ... -
Mobile advergames in tourism marketing
(2010)In recent years, the effectiveness of traditional communication techniques has been diminishing and marketers have sought more creative practices to attract consumers. One of these new marketing tools is the mobile advergame, ... -
Visitors' objectives for trade exhibition attendance: A case study on the East Mediterranean international tourism and travel exhibition (EMITT)
(2009)This article takes a brief look at visitors' objectives for attending the East Mediterranean International Tourism and Travel Exhibition held in Turkey, in February 2006. The empirical data was collected via questionnaires ... -
Public policy and sustainable tourism in Turkey
(2009)Although tourism has been considered as an important activity for the well-being of the economies and state regulations on tourism have a considerable history in Turkey, the concept of sustainable tourism was first mentioned ... -
Measuring destination competitiveness: An application of the Travel and Tourism competitiveness index (2007)
(2010)This article evaluates 13 key factors that affect destination competitiveness and compares the competitiveness levels of EU countries with those of Turkey. The article also focuses on detecting the more or less effective ... -
Institutionalisation of tourism research and education: from the early 1900s to 2000s
(Routledge Journals, Taylor & Francis LTD, 2016)The purpose of this paper is to present the historical development of tourism studies literature and institutions in chronological order, dating back to the early twentieth century. Data sources used include books, journals, ... -
Rankings of tourism and hospitality departments: A case of Turkey
(Anatolia, 2007)Although there has been a long tradition of ranking departments on the basis of research productivity, this phenomenon is relatively new in tourism research. This paper develops a conceptualized ranking scheme of academic ... -
Motive Based Segmentation of the Cultural Tourism Market: A Study of Turkish Domestic Tourists
(2012)This article examines cultural tourists' motivations for travel and provided support for the idea that cultural tourists are not solely motivated by the potential for deep cultural experiences. Face-to-face interviews were ... -
Ethical approaches and their application in hotel managers' decision making
(2011)This study aims at evaluating the ethical approaches effective for managers working at hotel business when making decisions. Ethics, in the working place, refers to the rules of the workplace that an employee has to comply ... -
A yield management model for five-star hotels: Computerized and non-computerized implementation
(2006)The purpose of this study was to propose an enhanced yield management (YM) model that was developed based on the previous models and to test the applicability on five-star lodging properties in Turkey to identify the related ... -
Comparative research of motivations across different festival products
(2012)The study has three objectives. The first objective of this paper is to investigate the underlying dimensions of motivation for attending an international festival in Turkey and whether motivation will vary across six ... -
The expectations of exhibitors in tourism, hospitality, and the travel industry: A case study on East Mediterranean tourism and travel exhibition
(2006)The aim of this study is to reveal the differences among dimensions regarding the exhibit objectives of the East Mediterranean Tourism and Travel Exhibition (EMITT), which has been the largest in tourism, hospitality, and ... -
A classification and analysis of cities based on tourism supply resources in Turkey
(Cognizant Communication Corporation, 2006)Tourism is one of the major export items of Turkey, contributing significantly to its gross national products. Over the past two decades, tourism has become a very important industry to the economy of a large number of ...
