An investigation of Google comments on experience museums in Türkiye

Abstract

Experience museums, which have recently started to serve, offer different experiences to visitors by bringing technology and history together. Bringing a new perspective to museum activities, experience museums offer visitors an interactive and participatory experience. This study aims to analyze Google comments on experience museums in Turkey. For this purpose, the qualitative research technique was used. The study included 406 comments about Hagia Sophia History and Experience Museum, 217 comments regarding Ephesus Experience Museum, and 219 comments about IMM Kültür AŞ Digital Museum on Google until April 27, 2024. The data were analyzed using the qualitative analysis program MAXQDA. In light of the findings, codes were created positive and negative themes. It was determined that visitors were generally satisfied with the experience museums, and the most common complaint was about museum entrance fees.