Investigation of restaurant preference in terms of gender role, Turkey sample

Abstract

Gender roles develop depending on the social, cultural, and economic environment. Although these roles are independent of gender, they emerged from roles assigned to different genders in history. There are many researches that investigate the relationship between gender roles and consumer behavior. On the other hand, a study investigating gender roles in terms of restaurant and beverage business type preference has not been found in the literature. The research aims to investigate restaurant and beverage business type preferences within the scope of gender roles. In the study, data were collected from 160 people living in Eskişehir province by survey method. As a result of the research, it was found that the preference for the type of beverage business differs about the gender roles.