Authenticity, Commodification, and McDonaldization of Tourism Experiences in the Context of Cultural Tourism

Abstract

Purpose - The purpose of the chapter is to discuss the tourist experiences by tracing various perspectives and dimensions of authenticity, commodification, and McDonaldization. Methodology/approach - The main debates on the authenticity of the tourism experiences and the commodification of the tourism product is examined. Further a relevant literature on the McDonaldization thesis is provided focusing on experiential dimensions of the tourism consumption. Findings - Destinations rely not only on the object authenticity of their attractiveness but also strive to attract tourists by tailoring experiences that will meet high-order needs of the tourists. However, these destinations are under threat by commodification and McDonaldization due to excessive use of the resources as a result of mass tourism. Practical implications - Destination managers and planners should focus on the experiences without compromising on authenticity, uniqueness, and genuineness of their destinations while refraining over-commercialization and McDonaldization of their offerings. Originality/value - This chapter discusses the authenticity, commodification, and McDonaldization issues on the basis of a case study of a well-established destination.