Kitap Bölümü Koleksiyonu
Güncel Gönderiler
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Mobile Communication and Applications in Tourism
(Springer-Verlag Singapore Pte LTD, 2016)Mobile communication has increasingly become a part of daily life. Tourism industry, as all other industries, has been affected by the advances in mobile communication. Because almost all definitions of tourism are based ... -
New Toy of Marketing Communication in Tourism: Gamification
(Springer-Verlag Singapore Pte LTD, 2016)Digital technologies have become completely indispensable in our daily lives; therefore, there is an urge for demand on new technologies and services based on these technologies. The change in marketing trends is mainly ... -
The Symbolic Representation of Tourism Destinations: A Semiotic Analysis
(Springer-Verlag Singapore Pte LTD, 2016)This chapter addresses the symbolic representation of touristic destinations. The main contribution of the chapter is to highlight the rivalry in symbolic context via tourism promotional materials. This chapter is an attempt ... -
Marketing for New Tourism Perceived by East Asian E-Consumers
(Springer-Verlag Singapore Pte LTD, 2016)Rapid growth in the info-communication technologies for the last two decades has modified and sometimes reorganised the disciplines, and marketing is not the exception. Either new software such as applications or hardware ... -
Usage of E-Loyalty Programs in Hospitality Industry
(Springer-Verlag Singapore Pte LTD, 2016)Customer loyalty has become one of the primary goals of hospitality business. Since customer-based communication channels provide important strategic marketing management tools, hospitality business use electronic word-of-mouth ... -
Cittaslow Philosophy in Yedi Bilgeler Winery-Turkey
(Springer International Publishing Ag, 2018)Archeological excavations and research show that grapes and wine have played a key social and commercial role in Anatolia, dating back 6000 years. Over the past few decades, Turkey has been resurrecting its very ancient ... -
An Introduction to Consumer Metamorphosis in the Digital Age
(Springer-Verlag Singapore Pte LTD, 2016)The role and characteristics of the consumer has evolved through a series of economic, social and technological developments. The power to control the market has passed from the producer to the consumer. As Karl Marx ... -
Tourism Strategic and Marketing Planning and Cultural Cooperation Channels Between Greece and Turkey
(Springer Int Publishing Ag, 2016)Governments and other strategic tourism principals play a key role in supporting and developing the tourism industry, as they have been confronted with a series of challenging issues including those related to infrastructure, ...
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