| dc.contributor.author | Katırcı, Hakan | |
| dc.contributor.author | Yüce, Arif | |
| dc.date.accessioned | 2019-10-22T20:07:39Z | |
| dc.date.available | 2019-10-22T20:07:39Z | |
| dc.date.issued | 2016 | |
| dc.identifier.issn | 2146-5193 | |
| dc.identifier.uri | https://dx.doi.org/10.7456/10602100/007 | |
| dc.identifier.uri | https://hdl.handle.net/11421/22384 | |
| dc.description | WOS: 000379054100007 | en_US |
| dc.description.abstract | Using celebrities in magazine ads is a popular advertising technique around the world. The purpose of this paper is to analyse sport celebrity endorsements in GQ Turkey. A content analysis approach is used to analyse ads. The findings showed that sport celebrity endorsements are use 3,29% ratio in all ads. However any woman sport celebrity endorsement is used. Generally the football players are used in sport celebrity endorsements. | en_US |
| dc.language.iso | tur | en_US |
| dc.publisher | Istanbul Kultur University | en_US |
| dc.relation.isversionof | 10.7456/10602100/007 | en_US |
| dc.rights | info:eu-repo/semantics/openAccess | en_US |
| dc.subject | Magazine | en_US |
| dc.subject | Advertisement | en_US |
| dc.subject | Celebrity | en_US |
| dc.subject | Magazine Advertisement | en_US |
| dc.subject | Sport Celebrity | en_US |
| dc.title | The Use of Sports Celebrities in Magazine Advertisement: Case of Gq Turkey | en_US |
| dc.type | article | en_US |
| dc.relation.journal | Turkish Online Journal of Design Art and Communication | en_US |
| dc.contributor.department | Anadolu Üniversitesi, Spor Bilimleri Fakültesi | en_US |
| dc.identifier.volume | 6 | en_US |
| dc.identifier.issue | 2 | en_US |
| dc.identifier.startpage | 128 | en_US |
| dc.identifier.endpage | 136 | en_US |
| dc.relation.publicationcategory | Makale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı | en_US] |
