Can fake headlines rescue journalism? The irrelevancy between headline and content in online journalism
Özet
This paper claims that headlines and body of news reports have become remarkably irrelevant in new journalism’s writing styles. The readers’ experience while consuming online news media today is a type of trickery. The reader is firstly directed by an overwhelming headline and then they encounter a totally unrelated content. Therefore, this paper aims to answer the research question “what types of tricks the Turkish online news media employ in news headlines to receive more clicks?” 10 news websites’ main pages were monitored for 5 days on in October 2014. In total 980 news items’ headlines were analysed and evaluated if they were useful to answer the research question of this study. The empirical work was carried out on the news websites by employing a qualitative content analysis.
