Yazar "Anadolu Üniversitesi, İletişim Fakültesi, Halkla İlişkiler ve Reklamcılık Bölümü" için Kitap Bölümü Koleksiyonu listeleme
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Ad Avoidance and Distance Education Marketing: How Ad Avoidance Can Affect Distance Education Advertising
İspir, Bilge N. (Igi Global, 2012)All distance education institutions need inform their target audience (in this case, target students) about their education programs. In order to do this, distance education institutions apply some marketing communication ... -
Applying the Corporate Identity in Mega Universities' Web Sites
Öztürk, Canan Mesude (Igi Global, 2011)It can be seen that due to increasing importance of public relation efforts, mega universities started to assign more place to corporate identity elements in their web pages. Those universities also include visual corporate ...