Ara
Toplam kayıt 3, listelenen: 1-3
The SWOT Analysis of Turkish Airlines Through Skytrax Quality Evaluations in the Global Brand Process
(Springer-Verlag Singapore Pte LTD, 2016)
Skytrax is a foundation which collects consumer evaluations/questionnaires of airlines, airports, airport lounges, cabin services and caterings, and air cabin crew in order to consolidate evaluations and scores airlines ...
Authenticity, Commodification, and McDonaldization of Tourism Experiences in the Context of Cultural Tourism
(Emerald Group Publishing LTD, 2016)
Purpose - The purpose of the chapter is to discuss the tourist experiences by tracing various perspectives and dimensions of authenticity, commodification, and McDonaldization. Methodology/approach - The main debates on ...
Marketing destinations to customers from diverse generations
(Routledge, 2018)
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