An Exploratory Study about Consumers' Responses to Functional Foods in Turkey

Abstract

Nowadays consumers consider health benefits as an important purchasing factor for food products and prefer health-enhancing foods. Recently various companies have started to introduce new functional foods to the Turkish market. The aim of this study is to explore the responses of women to junctional foods in Turkey. Purchase frequency, knowledge level, perceived effects of various functional food products are explored in this study. Respondents who regularly use any of the functional products are very low. A total evaluation of the attitudes towards functional products has revealed that respondents aren't convinced about the benefits of these products and they seem confused.