Dil "eng" Halkla İlişkiler ve Reklamcılık Bölümü için listeleme
Toplam kayıt 8, listelenen: 1-8
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Ad Avoidance and Distance Education Marketing: How Ad Avoidance Can Affect Distance Education Advertising
(Igi Global, 2012)All distance education institutions need inform their target audience (in this case, target students) about their education programs. In order to do this, distance education institutions apply some marketing communication ... -
Applying the Corporate Identity in Mega Universities' Web Sites
(Igi Global, 2011)It can be seen that due to increasing importance of public relation efforts, mega universities started to assign more place to corporate identity elements in their web pages. Those universities also include visual corporate ... -
A cross-cultural comparison of female nudity in print advertising
(Common Ground Research Networks, 2011)The use of erotic stimuli in print advertising has become almost commonplace in current advertising practices. Advertising communicates through verbal and non-verbal elements. In recent years, researchers have realized the ... -
An evaluation of source effects in consumer generated ads
(University Navarra, Serv Publicaciones, 2018)The continuous advancement in information and communication technologies transforms the media and its audiences. The new media environment has provided the audiences with a great control power over the media consumption ... -
On Knowing: Whether One Knows
(Springer, 2009)I will start with a poem, which I intend to tie up to this poem firstly in response to one of my frequent lamentations concerning the lack of imagination common to most of us and secondly of Kant for the lead he gave the ... -
Using of marketing communication for distance education institutions
(2005)[No abstract available] -
What the media and health professions think about the health content of the media
(Routledge, 2016)…