Konu "Health Marketing" için Spor Bilimleri Fakültesi listeleme
Toplam kayıt 3, listelenen: 1-3
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Investigating word-of-mouth (WOM) factors influencing patients' physician choice and satisfaction
(Suamthi Publications, 2016)Objectives: This study aims to determine the word-of-mouth constructs related to physician choice and to investigate relationships between the constructs and satisfaction. Method: A questionnaire consisted of three parts ... -
Relationships Between Service Personal Values, Service Value, Satisfaction, and Loyalty: A Study Regarding Services of Private and State Hospitals in Turkey
(Suamthi Publications, 2017)Service and value are the two inseparable concepts in experiential service environment. Service personal value is a concept that is subjectively assessed from a consumer perspective, and is associated with service value, ... -
Word-of-Mouth (WOM) as A Tool of Health Communication: A Case Study of Turkey
(Drunpp-Sarajevo, 2012)Word-of-mouth (WOM) strategy is a key area because many consumers in various sectors rely on the product experiences and advice of the competent people. In health care sector, WOM is also an important indicator as advertising ...