Konu "Health Communications" için Spor Bilimleri Fakültesi listeleme
Toplam kayıt 2, listelenen: 1-2
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Scale of Health-Based Relationship Quality (H-Rq): Development, Validity, and Reliability
(Suamthi Publications, 2017)The aim of this study is to develop a measurement scale of health-based relationship quality (H-RQ) for doctor-patient-based services in Turkey. Four steps in the scale development procedure were applied: developing initial ... -
Word-of-Mouth (WOM) as A Tool of Health Communication: A Case Study of Turkey
(Drunpp-Sarajevo, 2012)Word-of-mouth (WOM) strategy is a key area because many consumers in various sectors rely on the product experiences and advice of the competent people. In health care sector, WOM is also an important indicator as advertising ...