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Wine producers perceptions of wine tourism
(2009)Wine tourism has generated tremendous interest over the last two decades from both, both, industrial and academic circles. Wine tourism is a hybrid activity that integrates wine and tourism industries. Many wine regions ... -
Word-of-Mouth (WOM) as A Tool of Health Communication: A Case Study of Turkey
(Drunpp-Sarajevo, 2012)Word-of-mouth (WOM) strategy is a key area because many consumers in various sectors rely on the product experiences and advice of the competent people. In health care sector, WOM is also an important indicator as advertising ...