Konu "Internet" için Makale Koleksiyonu listeleme
Toplam kayıt 2, listelenen: 1-2
-
An empirical investigation of the Turkish consumers’ acceptance of Internet banking services
(2001)An exploratory study of consumer acceptance of Internet banking (IB) services is conducted in a Turkish bank. Examines both consumer-related factors that may affect the adoption of an innovation or a product (such as ... -
Strategies that work — the case of an e-retailer in an emerging market
(2007)The objective of this paper is to identify, analyze and discuss successful strategies and approaches taken by a small retailer with internet storefront in an emerging market economy. A case study is used to illustrate, how ...