Yazar "Kaya, Feyza" için Bildiri Koleksiyonu listeleme
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Turkish Consumers' Evaluation of Chinese Goods: Does the Perception Vary Across Product Categories and Product Attributes?
Öztürk, Sevgi Ayşe; Kaya, Feyza (Euromed Management, 2009)Purpose - Although various research has found negative attitudes towards Chinese goods, China has continuously increased its share of the world's exported goods. Consumers internationally including Turkish consumers are ...