Yazar "Kaufmann, R" için Bildiri Koleksiyonu listeleme
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Consumer Acculturation: Research on Food Consumption Patterns of Turkish Immigrants in Germany
Öztürk, Sevgi Ayşe; Sevim, Nurdan (Euromed Press, 2009)Purpose: By the end of 2007, 2.790.000 Turkish people were living in Germany and they constitute the largest ethnic group of the country. Although Turkish people have presence in Germany for about 45 years, their potential ... -
Turkish Consumers' Evaluation of Chinese Goods: Does the Perception Vary Across Product Categories and Product Attributes?
Öztürk, Sevgi Ayşe; Kaya, Feyza (Euromed Management, 2009)Purpose - Although various research has found negative attitudes towards Chinese goods, China has continuously increased its share of the world's exported goods. Consumers internationally including Turkish consumers are ...