The effect of Corporate Social Responsibility (CSR) perception on tourism students' intention to work in sector

Abstract

This study aims to determine the corporate social responsibility (CSR) perception of tourism students about the hotels that they are planning to work at in future and the effect of this perception on their intention to work in tourism sector. A questionnaire form is used as a tool in order to gather data which is developed by Carroll (1991) and adopted to Turkish by Caliskan and Unusan (2011). A four dimensional (economic, legal, ethical and philanthrophic dimensions) model of corporate social responsibility perception is used on questionnaire. Also a scale which developed by Kusluvan and Kusluvan (2000) is used for measuring the intention to work in sector. The study is conducted with data which is gathered from a total of 565 students who continue their bachelor and associate degrees in universities in Eskisehir. According to the correlation analysis which is conducted in order to determine the relationship between the students' CSR perception and their intention to work in sector, there is a significant and positive relationship between students' intention to work in sector and the subdimensions of CSR which are ethical responsibilities, legal responsibilities, economical responsibilities and philanthrophic. On the other hand, regression analysis results indicate that corporate social responsibility perception has an effect on intention to work in sector (r=,186) and 3,3% of intention to work in sector could be explained through corporate social responsibility perception.