Dimensions of the communication through facebook: Anadolu university official facebook page

Abstract

Potential users of official Facebook page of Anadolu University are approximately 6000 staff, 30000 formal students, and 2,5 million students and graduates of Open Education System. Being one of the most preferred social media tools both in Turkey and other countries, Facebook has become one of the public relation channels for institutions. Number of the followers of Facebook page of the university was 170.315 on 11th of February, 2016. It was observed by the researcher that most of the followers were students from Open Education System. Interaction and feedback are considered as significant as the posts in the communication through social media. Whether the feedbacks and messages are received and understood or not are comprehended from the reactions of the target audience in a healthy communication. The dimensions of communication between Anadolu University and its target audience through official Facebook page were examined in terms of contents of the posts and feedbacks in this study