Transformation of a Newspaper into an Internet TV: A Case Study on Hurriyet TV

Abstract

This study is interested in transformation of printed media in recent years and how the academic discussions on media convergence can help us to understand the change. As a case study, the research focuses on a Turkish media giant Hürriyet Newspaper and looks at how it created a new online TV in order to adapt itself to the new media order. Hürriyet, the Turkish flagship newspaper, strategically positioned itself to be active in online media and to meet Turkish youngsters’ expectations of how to follow the agenda. The newspaper is one of the best media organisations in its initiative and receives millions of clicks every week. The media group that Hürriyet belongs to already has a news channel and it is also active on the Internet. However, Hürriyet TV is a new realm where the paper’s area of expertise -namely news writing- is presented together with news videos that should bring more information to the news story. The study will be mainly focusing on the differences between the main news bulletins on Hürriyet TV website and the newspaper’s printed version. All in all, the paper will seek to answer the main research question: “How does the main news bulletins on Hürriyet TV differs from the printed Hürriyet?” The study will employ content analysis method.