Yazar "Yılmaz, Hakan" için WoS İndeksli Yayınlar Koleksiyonu listeleme
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An Introduction to Consumer Metamorphosis in the Digital Age
Coşkun, İnci Oya; Yılmaz, Hakan (Springer-Verlag Singapore Pte LTD, 2016)The role and characteristics of the consumer has evolved through a series of economic, social and technological developments. The power to control the market has passed from the producer to the consumer. As Karl Marx ... -
Mobile Communication and Applications in Tourism
Yılmaz, Hakan; Olgac, Serkan (Springer-Verlag Singapore Pte LTD, 2016)Mobile communication has increasingly become a part of daily life. Tourism industry, as all other industries, has been affected by the advances in mobile communication. Because almost all definitions of tourism are based ... -
New Toy of Marketing Communication in Tourism: Gamification
Yılmaz, Hakan; Coşkun, İnci Oya (Springer-Verlag Singapore Pte LTD, 2016)Digital technologies have become completely indispensable in our daily lives; therefore, there is an urge for demand on new technologies and services based on these technologies. The change in marketing trends is mainly ... -
The Role Of Communication Channels On Students' Destination Choice
Yılmaz, Hakan; Batmaz, Bülent (Int Management Development Association-Imda, 2007)This paper identifies the influence of communication channels on destination choice by exploring the role of communication channels on student's information sources. In this research, a self-administered questionnaire was ... -
Skepticism Toward Health Claims In Advertisements: A Turkish Case
Oyman, Mine; Kutlu, Ömer; Yılmaz, Hakan (Int Management Development Assoc-Imda, 2007)In the process of integration to the European Union, Turkey re-regulates health claims in advertising and food labeling. This paper investigates skepticism of consumers towards health claims in advertisements. In this ...