Yazar "Öztürk, Sevgi Ayşe" için Scopus İndeksli Yayınlar Koleksiyonu listeleme
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Leisure book reading and purchasing: An analysis of Turkish consumers
Öztürk, Sevgi Ayşe; Sevim, N.; Eroğlu, E. (2006)Tracking studies all over the world report a decline in time devoted to reading in all age groups. There is a common stereotype indicating that people prefer other leisure activities to reading books. Low levels of book ... -
Sales promotion practices of consumer goods companies in an advanced developing country
In recent years, manufacturers of consumer and industrial goods as well as service firms have been increasingly thinking in global terms and paying more attention to sales promotion in their overall promotional programmes ...