Konu "Uses And Gratifications" için Araştırma Çıktıları | TR-Dizin | WoS | Scopus | PubMed listeleme
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#IUseTwitterBecause: content analytic study of a trending topic in Twitter
(Emerald Group Publishing LTD, 2018)Purpose - The purpose of this paper is to propose a robust framework for assessing motivations to use Twitter. Drawing on previous studies, diffusion of innovations, unified theory of acceptance and use of technology, and ...