Konu "E-Loyalty Programs" için Araştırma Çıktıları | TR-Dizin | WoS | Scopus | PubMed listeleme
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Usage of E-Loyalty Programs in Hospitality Industry
(Springer-Verlag Singapore Pte LTD, 2016)Customer loyalty has become one of the primary goals of hospitality business. Since customer-based communication channels provide important strategic marketing management tools, hospitality business use electronic word-of-mouth ...