Yazar "Kapkin, Engin" için listeleme
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An investigation into the relationship between product form and perceived meanings
Kapkin, Engin; Joines, Sharon (Elsevier Science BV, 2018)The product form is more than an enclosure of a product. Some studies suggest that product form, as a physical quality, informs the user of the meanings of functionality and utilitarian features (a bottom-up approach); ... -
Meaning of product meanings: A classification based on theoretical perspectives
Kapkin, Engin (Universidad de los Andes, 2016)Product meanings may have many connotations depending on which theoretical perspective is hold. A considerable amount of research has been conducted on theories of psychological responses to products. However, less attention ...
