Yazar "Erdogan, B. Zafer" için listeleme
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The Moderating Role of Celebrity-Product Match-up on the Effect of Identification on Attitude Towards Advertising and Purchase Intention
Dogan, Semra; Erdogan, B. Zafer (Eskisehir Osmangazi Univ, Fac Education, 2020)In this study, the moderator role of perceived match-up between the celebrity and the product on the effect of identification on the attitude towads ad and purchase intention was examined. the research model was tested on ...