Yazar "Dogan, Merve" için listeleme
-
Effects of congruence between individuals' and hotel commercials' construal levels on purchase intentions
Dogan, Merve; Erdogan, Bayram Zafer (Routledge Journals, Taylor & Francis Ltd, 9999)This paper proposes to examine the effects of consumers' construal levels on their purchase decisions based on Construal Level Theory. Accordingly, the construal level of individuals was operationalized through trait-based ... -
Luxury Consumption Tendency: Conceptualization, Scale Development and Validation
Dogan, Volkan; Ozkara, Behcet Yalin; Dogan, Merve (Springer, 2020)Luxury consumption is an appealing topic among researchers from the disciplines of psychology and marketing. Although past research on luxury consumption has provided a number of measurement tools to measure brand ...
